| |
Radmark Top 10 SA Radio Case Study Project demonstrates radio’s efficacy
Media marketing solutions provider radmark launched its Top 10 SA Radio Case Studies project last year to much acclaim and this year’s top 10 campaigns once again demonstrate concrete results and success for clients.
Radmark Managing Director Graham Willcock says there is a natural tendency for advertisers and marketers to pull back on advertising during tough times, but media that is able to produce quantifiable results always wins - in both the good times and the bad: “A recession is the perfect opportunity to gain market share, as competitors cut back on their marketing efforts. Each share point gained during tough times is worth incrementally more as the market eventually recovers."
The prudent thing is to be smart with where you spend your money: “Smart = familiarity because as risk goes up so you rely more on those things you trust. Radio engages and yet is unobtrusive; it evokes the emotions and yet is inoffensive. It is the ultimate social networking platform. There is a dependability about radio that helps marketers manage their risk.”
Radmark continues to encourage marketers and advertising agencies to engage with them and to challenge the traditional use of the medium by pushing boundaries and this is clearly revealed by the 2009 case studies.
Selection criteria for the Top 10 SA Radio Case Studies of 2009 include::
- Return On Investment
Were the client’s objectives met and did the radio campaign deliver a solid return on investment?
- Innovation
Whether it was a generic campaign or a promotion/competition, was the campaign innovative/ground-breaking?
- Entertainment
Was the campaign entertaining for the listener?
- Engagement
Was the campaign interactive/engaging of the audience?
To find out more or to submit a radio case study for consideration, please e-mail: charlie.wannell@radmark.co.za. This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or contact radmark Johannesburg on (011) 235 7600 / radmark Cape Town on (021) 529 4140.
Both the transcripts and the video clips of the radmark Top 10 SA Radio Case Studies of 2009 are copied below.
|
|
|
|
|
|
