The Winners
Agency: Ogilvy
| Creative Team: |
Dan Parmenter and Gavin Stradi – Copy Writers
Jonathan Beggs – Creative Director
Fran Luckin – Executive Creative Director
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| Objective of Campaign: |
Faced with incoming competition in the Pay TV market, coupled
with the first recession to hit South Africa in 17 years, DStv
recognised the importance of reminding subscribers and
potential subscribers of its value. |
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| Campaign Strategy: |
Ogilvy Johannesburg decided to go right back to basics,
demonstrating the incredible quality of programming for which
DStv is renowned by reminding listeners what life was like before
DStv – and what it could be like with DStv...
Radio was the perfect medium for this campaign, not only because
of its excellent reach across the spectrum of South African
consumers, but also because it allowed the agency to evoke
imagery of the poor quality television shows that every South
African would recognise, but without the cost of expensive sets
and actors. |
Client/Campaign: DSTV: 5 star
Pigeon | Baby | Ndugu
The Runners Up:
Agency: DraftFCB (Jhb)
Client/Campaign: Toyota: El loco | Creeper Tarts
Other Entries:
Agency: DraftFcb (Cape Town)
Client/Campaign: Savannah: Retrench Yourself
Jugs | Floater | Hung Like a Horse
Agency: DraftFcb (Cape Town)
Client/Campaign: Die Burger: Praat Saam
Tweegatjakkels | Draadsitter
Agency: DraftFCB (Jhb)
Client/Campaign: Lexus: Financial indicators | Sports news | Weather report
Agency: FoxP2
Client/Campaign: SAMPRO: Bob | Julius | Bennie
Agency: Joe Public
Client/Campaign: Kalahari.net: Beat it | Buffalo soldier | Don’t stop
Agency: Joe Public
Client/Campaign: Kalahari.net: Lolita | Granny
Agency: Lowe Bull
Client/Campaign: Medal Paints: The right colour matters
Valentines Day | Track 2 | Track 3 | Track 4
Agency: McCann Ericson
Client/Campaign: Isuzu: Flippin’ great F series
Agency: Mortimer Harvey
Client/Campaign: Emperors Palace: This Summer Holiday
Track 1 | Track 2 | Track 3 | Track 4
Agency: Ogilvy
Client/Campaign: Supersport: Zama Masondo
Agency: Ogilvy
Client/Campaign: DSTV – Let you finish
Kanye West Small | Kanye West Beef | Kanye West Hayena
Agency: Ogilvy
Client/Campaign: Exclusive Books – The List
EB - Zuma | EB - Warne
Agency: Ogilvy
Client/Campaign: KFC: Let it go
Agency: Peace of Mind Ad Consultants
Client/Campaign: Vital Health Foods: Arthrit Ease
Blue Danube | Hava Nagila | Oh Suzana | Langarm
Agency: Peace of Mind Ad Consultants
Client/Campaign: Vital Health Foods: swine flu passenger
Passenger 1 | Passenger 2 | Passenger 3
Agency: RMS Media
Client/Campaign: Silversands Poker School: Thunderchild Productions / Kevin Perkins
Agency: The Firehouse
Client/Campaign: Mutual & Federal: Short Moments
Lazlo Afrikaans | Lazlo English | Marvellous Marvin Afrikaans | Marvellous Marvin English |
Riaan English | Riaan Afrikaans | Mind over Matter | Pride & Joy
Agency: The Jupiter Drawing Room (Jhb)/ Metropolitan Republic
Client/Campaign: MTN: Ayoba
Track 1 | Track 2 | Track 3 | Track 4 | Track 5
Agency: The Jupiter Drawing Room (Jhb)/ Metropolitan Republic
Client/Campaign: MTN: Zone Mahala
Track 1 | Track 2 | Track 3 | Track 4 | Track 5
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