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2010 AdReview Winners Announced
Thu, Apr 22nd, 2010
At the 2010 AdReview Awards held on Wednesday, 21 April, The Jupiter Drawing Room and TBWA\Hunt\Lascaris were jointly named AdReview Agencies of the Decade. The judges were unable to reach agreement on a single winner. TBWA\Hunt\Lascaris was the dominant agency of the first six years of the decade, heading the . . .
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New AMASA 2010/2011 Committee
Mon, Apr 12th, 2010
At the AGM of the Advertising Media Association of South Africa (AMASA) held on Thursday 8 April 2010, the new committee members were voted in for the 2010/2011 committee. In terms of its constitution, Johannesburg's current chair, Brad Aigner (FGI) automatically retains a seat on the committee for the forthcoming . . .
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Wits Radio Academy and RadMark Join Forces
Thu, Apr 1st, 2010
RadMark, under the leadership of Marietjie van Rensburg, has partnered with the Wits Radio Academy, in association with Kagiso Media, to present the radio marketing and sales study module as part of the Advanced Certificate in Radio. This initiative has been made possible by Van Rensburg and team. It was . . .
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Media Sales 101
Mon, Mar 8th, 2010
This column first appeared in the The Media magazine's MOST supplement. Harry Herber, MD of the Media Workshop, believes anyone working in the media needs a sense of humour in addition to knowing the nuts and bolts of the industry. Strategists’ biggest gripes about sales people are revealed. Learn more on . . .
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National Treasury set out to encourage the uptake of RSA Retail Savings Bonds
Thu, Nov 5th, 2009
When the National Treasury set out to encourage the uptake of RSA Retail Savings Bonds, it had no idea just how successful its radio campaign would be, effectively increasing savings from R150million monthly to a record R600million within 90 days. To encourage households to start saving alongside business and government, . . .
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Convergence is overrated
Fri, Oct 30th, 2009
By: Graham Willcock There is one indicator/trend that will trump all others in 2009 - and I suspect for quite some time thereafter as well. Vision and values, or V2 as we call it at RadMark, is going to define the nature of business relationships - be they definitional stakeholders . . .
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