Have you thought about wanting to break through the clutter? Think out of the box? Engage your customer in a meaningful way? Well welcome the to our world. We think a lot like you

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A promotion is a competition/giveaway of any scale. Some are only a week, others are 6-month station promotions. Whatever size, the benefit of a promotion generally includes promotional category exclusivity for the duration of the period, impact, a real partnership with the station driving and endorsing the promotion on multimedia platforms, dominance, frequency, interaction with listeners and creative licence to collaborate with station programming.

When and how would a promotion be used?

Your only limit is your sense of creativity as long as it adds value to both your brands.

How would you like to get your customers to try a product? Get them familiar with your hotshot new service? Experiential marketing is where it is at and no one has more experience than RadMark in this pioneering and exciting way to communicate with consumers.

When & how would a Sampling/Activation campaign be used?

Sampling/activation campaigns are promoted in partnership with stations. Where a station personality is always present to add to the station’s “pulling” power. They can be tailored for just about any business.

Mobile is one of the words used to describe the benefits of radio. The mobile phone has allowed radio as a medium to maintain its ability to reach over 90% of the SA population and to also engage them in real time, like never before. Web, together with mobile, means we are able to aggregate audiences as you have never seen before mainly due to the converged world we live in.

When and how would New Media platforms be used?

Mobile and online extend the visibility and application of any campaign. They provide a 24 hour campaign interacting with consumers anywhere, anytime, using any device. Datametrics provide insights that will leave you astonished at just what a multimedia campaign can provide.

We hate the word generic but that’s what the industry insists on calling this mainstay of any good radio campaign. Generic commercials are the traditional use of radio and can be contrasted quite effectively with non traditional, multimedia solutions provided by the RadMark team.They are a powerful and compelling way of communicating the real meaning of your brand and its positioning to those individuals you wish to reach.

When and how would a Generic Radio Spot be used?

Generic commercials are placed in traditional commercial breaks. They provide reach and frequency, are strategically placed and when creatively produced, are a knock ‘em dead way to have a conversation with your customers. They are usually created by your agency, but RadMark can also do a really mean job.

A Powerspot is unscripted but is delivered within programming by the DJ to ensure a “natural” delivery, something that the DJ wants to share with his listeners, or has just thought of.

When and how would a Powerspot be used?

With DJs having somewhat of a mini cult following, listeners are largely influenced by what they say and think. Such celebrities can make or break a brand with a single comment. Powerspots can be used to launch products, drive awareness of the benefits of a service, drive sales etc. To ensure even greater credibility, Powerspots are matched to a DJ who would sound most believable in delivering an opinion on a certain product/service. That respective DJ is also not permitted to do a competitive Powerspot for at least 3 months thereafter.

This is permission based marketing at its best. What could be better than a consumer giving permission to a brand to market itself in an environment the consumer deems beneficial? Feature Sponsorships are appointment-based listening at its best.

When and how would a Feature Sponsorship be used?

News, weather, lifestyle features. Feature Sponsorships are branded programming that is informative and/or entertaining e.g. a tyre company sponsoring a traffic report and promoting a new "grip" technology on its tyres that allows for safer driving.

Radio plays a big part in information sharing and swapping within the community in which it exists – we are always looking for interesting and informed guests to interview and who will help persuade and mould beliefs and perceptions within our audience.

When & how would Interviews be use

A mobile device company launched their online music store in this fashion. The focus was on in studio interviews with local artists whose music is available to download from the online music store. The interview promoted the songs available to download and afforded the artist a platform to talk about what listeners can look forward to.