New Media

Introduction

DigitalMark strives to be the leading media marketing solutions provider in Africa by formulating partnerships with key websites providing advertisers with targeted and focused website solutions. We are the dominant force in online advertising and represent the following brands:

MSN

The MSN network of Internet services attracts more than 600 million unique users worldwide every month. Available in 34 markets and 18 languages, MSN is a world leader in delivering Web services to consumers and online advertising solutions to marketing clients.

As the second largest Web portal in South Africa according to Nielsen, MSN.co.za attracts both a large mainstream audience and several targeted niche audiences. A wide variety of areas to target audience is offered, which include the MSN.co.za homepage, Windows live Hotmail and Windows Live Messenger.

East Coast Radio

East Coast Radio is a music driven, lifestyle radio station in KwaZulu Natal which plays adult contemporary music. East Coast Radio attracts up to 1,7 million listeners weekly (RAMS 2010/2).
66% of East Coast Radio fall within the station’s core target market of LSM 6-10 with 49% falling in the 25-49 age group.

Gagasi 99.5 FM

Gagasi 99.5 FM reaches a weekly audience of 1.8million (RAMS 2010/2), targeting, primarily the Funky Young Black Adults (FYBA) of KwaZulu Natal. 72% fall within Gagasi 99.5 FM’s core audience of age 15-34. Gagasi is the only bilingual station in KwaZulu Natal broadcasting in both Zulu and English.

Heart 104.9FM

Heart 104.9FM reaches a weekly audience of 502K (RAMS 2010/2), predominantly in the Cape Town / Cape Town Fringe region. 97% of Heart 104.9FM’s audience falls within its core market of LSM 6-10. 87% of Heart 104.9FM’s audience is the Coloured market, with Heart 104.9FM targeting the urban, affluent listener.

Jacaranda 94.2

With its footprint covering extensive sections of four provinces, Jacaranda 94.2 is South Africa’s largest independent regional radio station, reaching a weekly audience of over 2million listeners (RAMS 2010/2). Jacaranda 94.2 broadcasts in an equal mix of English and Afrikaans. Its adult contemporary music format features hits from the 80s to now as well as the best Afrikaans songs.

KAYA FM 95.9

KAYA FM 95.9 reaches a weekly audience of 1.5million listeners (RAMS 2010/2) in Gauteng, targeting individuals who are professional, affluent and sophisticated. 84% of Kaya FM95.9 listeners fall within the core market of LSM 6-10. KAYA FM 95.9 is the only station in South Arica that broadcasts with a dual , energetic music and talk format (60/40)