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RAMS 2011/4 AUDIENCE ANALYSIS
FIELDWORK PERIOD
Combined Rolling Wave:
- Part 3 – 2011: Early May – Beginning July 2011
- Part 4 – 2011: Beginning July – End August 2011
UNIVERSE
The survey covers Adults, Age 15 and older, living in the nine provinces of SA
METHOD
Radio self-completion diaries are placed with respondents to complete over a 7-day period.
SAMPLE
Total sample size : 25 389
For more information on the rams methodology, survey release dates etc, contact the radmark marketing services team on (011) 235-7600.
Download: rams 2011/4
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